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Sugar Land Town Square serves as the primary entertainment district in Sugar Land and Fort Bend County. The district offers an array of restaurants, sidewalk cafes, shopping venues, a Marriott Hotel and conference center, mid-rise offices and homes, a public plaza, and Sugar Land City Hall. Festivals and important events take place in the plaza. The new city hall and public plaza, a cornerstone of Sugar Land Town Square, received the "Best Community Impact" award from the Houston Business Journal at the fifth annual Landmark Awards ceremony. Next door to the district is First Colony Mall, a major regional shopping mall that recently expanded from its original indoor design to include an outdoor lifestyle component, several parking garages, and new signage that blends in with the surrounding area. Sugar Land also hosts the Sugar Land Ice and Sports Center (formerly Sugar Land Aerodrome), offers ice skating and hockey lessons. It is open to the public as an ice skating facility. Once a year a music festival called Teenstock is held, which showcases various bands from the area.

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